Run 1,000 won
The Park government
Teacher & Parkers Publishing
2022.12.01
Since opening its first store in 1997, Aseong Daiso has grown more than 10,000 times in 25 years, has never recorded a net loss until now, and has been constantly loved even in difficult situations due to COVID-19. Of course, it didn't just come all the way. There was a time when I was reeling. However, I could overcome all that and get this far because of the 'power of 1,000 won'. Just as the Great Wall began with a single brick, 3 trillion won in sales came from a single sheet of 1,000 won.
"If you sell only one 100,000 won product, the sales will be 100,000 won, but if you sell 100 1,000 won product, you will get 100,000 won," the Park administration said. It is only possible if you move 100 times, display 100 times, calculate 100 times, and wipe 100 times more. To me, 1,000 won is the sweat you must shed every moment and the sincerity and honesty that that sweat has created. It is not something that can be done with skill or fluke. It is an achievement that you can never achieve if you are not honest and sincere.
If there was a good space, I opened the store, and if there was a product that could be sold, I only ran forward while developing it. Rather than making a grand plan, I kept tight to each small thing and constantly repeated the obvious, which is the driving force behind the existence of Aseong Daiso today.
Napoleon's famous saying is 'revenge of time.' Just as missed bills later add interest to interest as a compound interest, a neglected or overlooked mistake returned as a boomerang bigger problem that was difficult to solve.
I received an order for a glass ashtray, but I made a mistake by not checking the quality while only thinking about price competitiveness. A few pennies I saved made a defect, resulting in the 'total disposal.' It was a 1,000-won retaliation. After the first transaction, I firmly held the declaration ceremony and realized the importance of each small thing once again. I could remember that these small mistakes and casualties can lead to fatal consequences. Perhaps if the first transaction had been completed without problems, I wouldn't have paid so much attention to each little thing afterward.
The "Five Cent Store," which Frank Woolworths opened in New York more than 140 years ago in 1879, is known as the world's first uniform retail store. Shortly after that, Woolworths opened a new "Five and Dime Store" in Lancaster, Pennsylvania, selling 5-cent and 10-cent items together, which became a huge success and expanded its business. By the time the founder, Frank Woolworths, passed away in 1919 at 67, Woolworths became the world's largest distributor. Vernon, L.A., was mainly responsible for collecting and distributing goods to U.S. dollar shops when he went to do market research. Many wholesalers with warehouses served as hubs that received products from around the world, including the United States, China, Mexico, and Spain, to supply them to dollar shops. They also had various products, from household items such as detergents, toothbrushes, and toothpaste to basic cosmetics. There, they paid attention to the distribution structure and chain of the uniform price business, especially the product development process. People of Arabs and Indians did not just supply products; they also ran dollar shops and did retail. As a result, the volume of transactions was truly astronomical. A million units were average.
When other companies searched for cheaper products to meet the 100 yen selling price, they searched the world for better products. Since each country has different cost and quality competitiveness, we have discovered products that fit the characteristics of each country. For example, they sourced kitchenware and ceramic vases made from rubber wood raw materials in Vietnam, glass products and potpourri air fresheners in Thailand, stainless steel kitchenware in India, ceramics in Brazil, cork products in Portugal, recycled glass in Spain, and coffee filters in the U.K. Even if the price was 100 yen, he said he was confident about the quality.