Let the world want what I have
The insights of work and life accumulated by CEO Choi In-ah
Author Choi In
Someone asked the three masons who work at the church construction site. "What are you doing now?" The first mason answered, "You see, I'm cutting stones. I'm sick and tired of doing this the whole time." The second replied, "You're cutting stones very hard. My family is making a living thanks to you." The third mason said, "I'm building the Temple of God."
These two anecdotes are often cited when talking about the meaning of work. To add more, I think, 'Even if you work in the same company or office, the definition of work can vary as many as the number of people.' Perhaps it is more diverse than the number of people. A different definition arises whenever you consider how to look at your work.
Branding is the work of creating awareness 'based on reality.' Although some people may like the image of a weak entity, it does not last long. When you write or experience unsatisfactory products, it isn't easy to purchase them repeatedly. Therefore, you must consider reality to make yourself an attractive brand. This substance manifests itself as a value to customers. As a reason to constantly choose the brand.
"If I were a customer, would I be willing to choose a brand I am?" That's a valuable question for me.
People who ask themselves questions often begin to struggle to find the answer. The benefit of having yourself as a brand is that you ask 'what value you have and what value you will produce and provide' and try to create something better. Such efforts will bring about long-term growth, which is far more helpful to yourself than resenting and upsetting someone.
The same goes for your branding. The beginning of knowing what brand you will become and what effort and preparation you need to make for him is to recognize me objectively and coolly as I am now.