ART NYC announces the start of a new project, 100 Challenge, ART NYC's one of the T &D programs by Roberta Gattel.

It will start on October 1, 2024, for 100 days. You can see articles on Medium and our reading section on the website.  

Artist’s Extra page on Behance

Prolog 

[Starting the “100 Days of writing and 100 Doodles” challenge_by ART NYC]

Earlier in the summer, ART NYC met an extraordinary, severe, talented artist named Roberta Gattel in Venice, Italy. After a few meetings and conversations, we wanted to do something meaningful together. We talked about artist collaboration and intensive research on specific topics as the next exhibition in the future. ART NYC has made plans to support collaborations with artists currently with us and plan their next exhibition with a powerful will. This 100 Challenge by Roberta Gattel is the process of confirming each other's will and preparing for the next journey, and above all, it is an important project to see the artist's usual thoughts and records.

The 100 Challenge is the pride and core content of ART NYC. This article is being published to share with many people the precious experiences and values created by ART NYC and artists. Under ART NYC's slogan, "Support Artists who want to grow and help them continue to grow," we are pleased to produce the result of the artist's excellent completion of the "100 Days of Writing and 100 Scrawls" challenge. The first person to complete "100 Days of Writing and 100 Scrawls" brilliantly, we would like to serialize how the artist's challenge progressed and developed through this magazine.

ART NYC is an art company based in New York. The organization has three parts: Team ART NYC, Gallery ART NYC, and CONTENTS ART NYC.

First, Team ART NYC is an organization that supports and grows artists. It runs an artist residency program that stimulates and develops each other with constant feedback. To become an artist or employee of ART NYC, they must challenge and succeed in the reading challenge for the first four months. This period is called the training period. They must read 100 books in 100 days and email their reading notes daily at a fixed time. If the challenger is an artist, they must submit one drawing or graffiti together daily. This is not an easy challenge; they must do it independently of completing tasks assigned during work hours or working on a piece for an exhibition. However, during the success of this challenge, we get to know each other. They learn how well you keep your promises, how they can solve problems in time, how patient you are, and how much they have grown since your 100th day. If you succeed in this challenge, the company will help refine their submissions to publish online publications. This concludes one challenge and gives they the first step in their new journey. Failure to do so does not mean wasting money or time for each other. A training artist or employee would have grown themselves up through reading, even if they failed at this challenge. Companies need to know something more important than a resume or external conditions before engaging with a person. That's the nature of an individual. This reading challenge training can reduce risks because they have a little understanding of the nature and disposition of the individual and then plan what they do together. ART NYC residency differs from other residency programs because it is a long-term project focused on artist growth for over ten years.

Gallery ART NYC is the essence of ART NYC. There are so many galleries and art fairs all over the world. In recent years, despite the economic crisis, the art market has expanded in more and more ways. Moreover, how the exhibition is presented is transformed into more diverse ways. However, the essence of the artist's concept and work of originality, which should be submitted to the public through good planning and exhibition, remains unchanged. ART NYC organizes exhibitions to best show the world that the artist wants to express. It also aims for a gallery that is faithful to its essential role of informing more people. When the space cannot contain the artist's work, we try to find an external space or a new way to show the work. There are no physical limitations to the exhibition.

Contents ART NYC is a team that plans to promote companies, writers, and works through various content. One is writing through online platforms such as Brunch and Medium, operating YouTube channels, operating metaverse galleries, and producing art products. ART NYC uses two channels on YouTube: ART NYC and Art & Money. This channel shows various exhibitions held worldwide and conveys multiple things happening in the art market. The messages from subscribers are an essential indicator of the art market, and they are growing together by influencing each other through feedback. The method of information delivery content we produce aims to expand and permeate rather than stimulate gradually. On the other hand, content centered on artists is created with process-oriented content that shows the tension and experimentation of the artist's process of trying and accomplishing new challenges. Artist-oriented content is currently being produced and is waiting to meet with you soon.

As such, ART NYC consists of three prominent organizations. This organization is the best for completing the four-edged vision puzzle, created to set and shape goals when ART NYC was founded. The four corners of the vision puzzle consist of communication, collaboration, growing artists, and a reasonable budget. This four-edged square is the goal of ART NYC. After We created the puzzle with this square and ran it to scatter, We started filling it out at the edge of the frame. And We are still working on it.

We will give you a piece of this puzzle, a 100-day miracle. Why don't we try the author's "100 Days of Writing and 100 Doodles" challenge?

[Starting the “100 Days of writing and 100 Doodles” challenge_by Roberta Gattel]

My name is Roberta Gattel and I have never defined myself as an artist.

I've always been afraid of some words.

I usually pay a lot of attention to lexical choice when I speak, and when I try to use concrete words without ambiguity when writing.

For this reason, I use the word "Art" with great parsimony because it is an abstract word and it belongs to a complex semantic macro-set, like the word “Truth” and many others like that.

These words have a history, a process, and a tradition behind them. These are inflated words and, therefore, dangerous. Everyone knows them and uses them. Everyone thinks they know what they mean. But every one receives them from the particular context in which they live and loads them with different contents.

The word most defines my work and personality is "researcher."

It is a concrete word; it says what I do without ambiguity: I seek.

Everything I do is aimed at research, up to the point that I rarely find answers but other questions.

Research is, for me, a journey: I know where I start from but not where I arrive, nor if I will arrive somewhere. And I try to travel by all the means at my disposal: living new experiences, talking to people, reading, writing, drawing, photographing, questioning myself.

The 100 Challenge project is also a journey because I don't know where it will take me. This excites and scares me simultaneously; it motivates me and makes me face my limits: will I be able to organize my time effectively? Will I be able to be both creative and productive? Will I be satisfied with my job? Will I get it done?

Travel and research are also - and above all - intimate. There is no "external." a journey that does not imply a journey of the heart, and there is no search that does not also involve the discovery of a new part of oneself.

If you ask me what I expect from this challenge, this is exactly what I want: a new horizon, a new part of me.

In my 100 Challenge, I aim to present a book by a woman every day. This is not a random choice. The education I received as a child was the classic Western education based on the "Great Ones" of Culture that is, on a list of people who have contributed to improve and amplify thinking through Science, Art, and Literature.

In this list, almost all the names are men. It's something people are used to and don't reflect on because people experience it as usual. But it has a significant impact on the imagination and perception of those who are approaching their studies and are not male.

When you grow up, you need to be able to recognize yourself in someone who is similar to you. To know that your gender, your sexuality, your skin tone have a past, a space, and a value; to see that you are not alone, that you are not invisible, that you can - you too, like those before you, like those around you - do something good.

The lack of representation of my gender in the list of Great names of Culture had led me to believe that women had no particular intellectual talents, that men were more intelligent. Because I was also convinced that Culture was something sacred and immutable: if Culture excluded women, it was because women had not produced value.

Many years have passed since I understood that culture is just another abstract word, like art and truth. Culture also constitutes a complex semantic macro-set with a history, process, and tradition behind it. And people create all these things, including absolute truth, which are not absolute truths. This is why I would like to propose a book written by a woman every day: partly for revenge, partly for justice. Partly because there is still so much to discover in women's literature. Partly because the people we name and remember change how we perceive ourselves, others, and our history.

theartnyc@gmail.com