[100 Challenge] Song E Yoon_Prolog

[Starting the “100 Days of writing and 100 Doodles” challenge_by ART NYC]

This article is being published to share with many people the precious experiences and values created by ART NYC and artists. Under ART NYC's slogan, "Support Artists who want to grow and help them continue to grow," we are pleased to produce the result of the artist's excellent completion of the "100 Days of Writing and 100 Scrawls" challenge. The first person to complete "100 Days of Writing and 100 Scrawls" brilliantly, we would like to serialize how the artist's challenge progressed and developed through this magazine.

ART NYC is an art company based in New York. The organization has three parts: Team ART NYC, Gallery ART NYC, and CONTENTS ART NYC.

First, Team ART NYC is an organization that supports and grows artists. It runs an artist residency program that stimulates and develops each other with constant feedback. To become an artist or employee of ART NYC, they must challenge and succeed in the reading challenge for the first four months. This period is called the training period. They must read 100 books in 100 days and email their reading notes daily at a fixed time. If the challenger is an artist, they must submit one drawing or graffiti together daily. This is not an easy challenge; they must do it independently of completing tasks assigned during work hours or working on a piece for an exhibition. However, during the success of this challenge, we get to know each other. They learn how well you keep your promises, how they can solve problems in time, how patient you are, and how much they have grown since your 100th day. If you succeed in this challenge, the company will help refine their submissions to publish online publications. This concludes one challenge and gives they the first step in their new journey. Failure to do so does not mean wasting money or time for each other. A training artist or employee would have grown themselves up through reading, even if they failed at this challenge. Companies need to know something more important than a resume or external conditions before engaging with a person. That's the nature of an individual. This reading challenge training can reduce risks because they have a little understanding of the nature and disposition of the individual and then plan what they do together. ART NYC residency differs from other residency programs because it is a long-term project focused on artist growth for over ten years.

Gallery ART NYC is the essence of ART NYC. There are so many galleries and art fairs all over the world. In recent years, despite the economic crisis, the art market has expanded in more and more ways. Moreover, how the exhibition is presented is transformed into more diverse ways. However, the essence of the artist's concept and work of originality, which should be submitted to the public through good planning and exhibition, remains unchanged. ART NYC organizes exhibitions to best show the world that the artist wants to express. It also aims for a gallery that is faithful to its essential role of informing more people. When the space cannot contain the artist's work, we try to find an external space or a new way to show the work. There are no physical limitations to the exhibition.

Contents ART NYC is a team that plans to promote companies, writers, and works through various content. One is writing through online platforms such as Brunch and Medium, operating YouTube channels, operating metaverse galleries, and producing art products. ART NYC uses two channels on YouTube: ART NYC and Art & Money. This channel shows various exhibitions held worldwide and conveys multiple things happening in the art market. The messages from subscribers are an essential indicator of the art market, and they are growing together by influencing each other through feedback. The method of information delivery content we produce aims to expand and permeate rather than stimulate gradually. On the other hand, content centered on artists is created with process-oriented content that shows the tension and experimentation of the artist's process of trying and accomplishing new challenges. Artist-oriented content is currently being produced and is waiting to meet with you soon.

As such, ART NYC consists of three prominent organizations. This organization is the best for completing the four-edged vision puzzle, created to set and shape goals when ART NYC was founded. The four corners of the vision puzzle consist of communication, collaboration, growing artists, and a reasonable budget. This four-edged square is the goal of ART NYC. After We created the puzzle with this square and ran it to scatter, We started filling it out at the edge of the frame. And We are still working on it.

We will give you a piece of this puzzle, a 100-day miracle. Why don't we try the author's "100 Days of Writing and 100 Doodles" challenge?

[Starting the “100 Days of writing and 100 Doodles” challenge_by Song E Yoon]

Where are we about art?

Many people have complained about contemporary art nowadays. People can see high-level art shows in big cities like New York and visit great art fairs like Art Basel. Nevertheless, they often say, “art is dead” or “it is decoration art.”Frankly, I thought the last 10 years always felt like that. This does not mean contemporary art is terrible. It means that we cannot find shocking ideas easily. I've always wondered why and wanted to find answers. No artist has ever changed the paradigm of the times since Marcel Duchamp, whose paradigm of art itself has completely changed. Of course, a number of great artists have been born since then, but it was questionable whether they exceeded Duchamp's paradigm of the times.

The 100 Challenge would be a very personal story about asking questions and answering them to solve these questions. Sometimes, there would be questions about a macroscopic dimension, like the universe. 

I sincerely expect the 100 questions and answers that I will start with. Let's start this 100-story story with the feeling of going on a trip.